Grooming is Growing & So Should Owner Education
Originally published in Groomer to Groomer Magazine (January 2026)
Even for clients who stick to a six-week grooming schedule, professional grooming alone isn’t always enough to keep a dog’s coat healthy and mat-free. Life happens between appointments—dogs go swimming, roll in the grass, wear harnesses that rub, and their coats and nails don’t stop growing.
Some groomers are noticing that more dog owners are taking an active role in maintaining their pets between salon visits. But that’s not always the case.
While pet industry trends and observations hint that owners are more likely to recognize what it takes to care for their dogs in recent years than in the past, groomers still have an important educational role.
As a groomer, you’ve probably encountered the dog owner who believes they don’t have to brush their dog because the dog was supposed to be low-maintenance. Or there is the puppy owner who calls for information, explaining that they will call back to book when their puppy needs a haircut, but then they wait too long.
